Experts in online digital marketing

SEO Consultancy

Search Engine Optimisation (SEO) is the difficult art of getting a site to rank for desired keywords in search engines.

A good SEO strategy offers you a better return on your digital investment by increasing brand awareness, your web traffic and, consequently, your sales.

Our approach to SEO is to prioritise lasting benefits over short-term gains. We don’t take shortcuts to dazzle you with impressive initial figures that fail to last. Good groundwork and patient, diligent strategy implementation means that our clients reap the rewards of an SEO plan that continues to yield good results.

We're very white hat. We won’t promise to get you to the top of search results for a lump sum in a matter of days - we don’t do ‘quick fixes’. As in everything we do, we want to work with you to find an clean, intelligent strategy that offers the best long-term results.

Pay-Per-Click and Facebook Advertising

brightfive can help you navigate the potentially confusing (and expensive!) world of online advertising.

We can explain, in simple terms, the possible benefits to the various types of advertising available, and the drawbacks.

As well as researching and making recommendations for your business, we can also manage your campaigns for you. PPC can help you reach your customers immediately based on their keyword choices, measure conversions, cost per lead and other important metrics.

You'll receive regular updates and reviews, helping to monitor and inform your marketing spend.

Social media

It is now a given that, just as every business needs a website, they also need an active social media presence.

An effective social media strategy can be a rewarding long-term investment: boosting customer awareness, driving repeat sales and attracting new customers. We can help you to use social media to improve your customer service, get to know your customers and let them get to know you.

Consultancy

We offer a social media consultancy service, helping you to define your market and the best channels by which to reach your customers. We look at your business, health check your current digital marketing strategy and make practical, realistic suggestions to create an effective social media presence.

One-off campaigns

Kick start or boost your social media presence with a dedicated campaign. We create and manage competitions, special offers, and interactive, sharable content.

Part or full management

We can work with your existing team to manage the day to day running of your social media accounts,or you can hand over your social media accounts to us completely. We'll post, share and interact on your behalf, manage campaigns, competitions and field queries and comments from your followers.

Email marketing

Email can be an easy, flexible and cost-effective marketing tool and a brilliant way to grow and engage with your audience. To encourage click-throughs and avoid being resigned to the spam filter, you need a sound email marketing strategy.

You also need the right tools. We are proud to be Campaign Monitor partners and using their state of the art, trusted technology we can offer a comprehensive email marketing service.

Some numbers...

  • 7/10 people made use of a coupon or discount learned about through a marketing email in the prior month (Hubspot)
  • 57% customers say they’re more likely to buy a product or service after recieving an email (Clickz.com)
  • 65% of all email users feel that email is the best way for companies to contact them (Campaign Monitor)

Email Template Design

Beautiful bespoke email templates that are eye-catching, enticing and that compliment your brand identity.

List Management

List management is tricky and time consuming. Without a clear understanding of the rules your communications can end up as trash, or even land you in a sticky legal situation.

We do things properly, respecting and complying with data protection and privacy regulations. We manage your database efficiently, including sign-ups, duplicates, bounce and unsubscribes handling.

Testing & Regular reporting

We conduct thorough A/B split testing to make sure your communications reach your audience, looking beautiful and working seamlessly.

Regular analytics reporting allows you to monitor the success of your email campaigns to inform your on-going strategy. We produce regular reports showing total messages sent, delivered, opened and bounced for each mailout, as well as culmulative reports which show statitical behaviour over time.

Delivery

We develop templates, manage your list and hit send. We can take email off your desk entirely.

Copywriting

Writing good web copy is an art. It requires a critical eye, a keen understanding of language and the creative ability needed to carefully craft accurate, compelling writing.

When writing about your business it is all too easy to produce copy that is bafflingly technical, over-long or, dare we say, a little pretentious. We like copy that is clear, simple and well-written.

Because we are digital marketing experts, we create copy for websites and social media profiles which search engines like as much as your readers do.

Content creation

Maybe you already have some great copy for your existing online platforms but you need some additional on-going content to engage your customers. We create compelling content for your website, blog or social media profiles which communicates your messages, whilst respecting your brand’s identity.

Good original content boosts the quality and reach of your web presence. Articles and videos which present readers with a valuable offering - which are interesting, useful and solve problems - are highly sharable and present your brand as knowledgeable and trustworthy. Well-written guest blogs generate links with authority, a fantastic SEO strategy which boosts your organic search results. In short, up to date, quality content is the best method to win over customers and search engines.

brightfive create:

  • Articles
  • Blogs and guest blogs
  • Videos

...all of which are search engine optimised.

Get in touch!

01904 691040

brightfive
York Eco Business Centre
Amy Johnson Way
York
YO30 4AG