Premier Inn 2014
Premier Inn 2014
Premier Inn 2014

Premier Inn 2014

For their 2014 conference, Premier Inn wanted to put on their biggest event yet. Inviting over 2000 employees - from senior management to receptionists and cleaners - Premier Inn treated their hardworking staff to an unforgettable day of presentations, recognition and world-class entertainment.

Held in Coventry’s Ricoh Arena, this huge event didn’t fail to dazzle its delegates with entertainment from The Jersey Boys, Dynamo and Paloma Faith, and even a guest appearance from Premier Inn’s own Lenny Henry.

It wasn’t all about the acts, though. This year’s conference needed to really engage Premier Inn’s people, in order to communicate a great deal of important information as this rapidly expanding business takes on new challenges in the coming months.

Working with Roebuck Productions, brightfive were welcomed (for the 10th consecutive year) to design and print all the event’s signage and stationery, as well as designing and operating Keynote presentations for both the day’s conference and the evening’s Awards show. This gave us an opportunity to really get creative. We really enjoyed creating custom Keynote backgrounds for each of the celebrity entertainers’ sets. We incorporating atmospheric video backgrounds, photography and animation into each custom Keynote presentation, which (if we do say so ourselves) achieved the desired result of looking more like a high quality video than a Keynote presentation. Each section of the day - the more formal presentations, the Awards and each of the performances - had it’s own unique aesthetic theme, whilst remaining part of a cohesive whole.