Power Line Communications - Freedom Digital Networks

Power line communications company Freedom Digital Networks boast a fantastic product – but what good is a product without customers? To help get their message across online, they turned to York Web Design Company brightfive.

Freedom Digital Networks are one of the UK’s leading power line communications companies.

Freedom Digital Networks (FDN) specialises in designing and deploying high speed data networks that can run over existing electrical wiring – this technology is known as Power Line Communication (PLC) or is often referred to as broadband over powerlines.

This fantastic product offers huge benefits to clients looking to implement network dependent solutions such as broadband and wi-fi networks. The data signal is transmitted along the existing power line network, doing away with the need to lay new cabling.

The range of applications for this technology is potentially limitless – from setting up data networks on ships and in listed buildings, to building CCTV monitoring networks in care homes, and enabling self-metering domestic power systems or smartgrids.

They are experts in their field and can elegantly tailor their product to each unique application, however for FDN the real challenge is getting their message out there. Their Business Development Manager, Mark Lewis comments:

“If more people were aware of how much time, hassle and money they would save by using our PLC solutions as opposed to traditional networking then we would be the first choice every time!”

brightfive have been commissioned to help FDN raise their online profile and target those potential clients in search of the optimal networking solution. Our approach employs a number of methods including competitive intelligence, informed keyword research and conversion rate monitoring.

Our aim is to identify their desired online audience and employ a mix of organic optimisation and well researched paid advertising to drive that demographic through to the FDN site. We expect this highly targeted traffic to convert at above industry norms into well qualified prospects. Through site metrics and devices such A/B testing we constantly monitor site performance to ensure we maximise the number and quality of potential leads.

FDN appreciate that SEO (Search Engine Marketing) is an ongoing partnership that evolves with the changing requirements of your business and the marketplace. brightfive offer retained SEO services that help keep you in touch with your customers and their online behaviours.

To find out more about Freedom Digital Networks visit their website: freedomdigitalnetworks.com.

To find more about brightfive SEO and Web Development Services contact us.