SubscribeKellogg's play the social media game brilliantly
This is doing it well.
Be brave anough to empower an individual, team or department to represent your organisation’s personality.
Use social media to engage with customers both existing and potential.
And if you’ve got time, do something occasionally that gets everyone talking.
http://brandstrategy.wordpress.com/2009/10/29/kelloggs-and-calvin-harris/
Posted by Simon on Friday 30th of October 2009 at 4:33pm