Paul and Paula from P&P Van Sales came to us as self proclaimed ‘technophobes’ who knew they needed a strong web presence to help build the business, but had no idea how to translate this into a finished site.

We met with them to talk through their aspirations and requirements, and went away to develop a great looking, cost effective solution that would really help drive business through the door. We looked at competitors, branding, and familiar functionality common to other vehicle sales websites.

The used van industry is not really known to be the most glamourous or stylish of enterprises so we decided early on to employ a professional photographer to give the site a really unique, professional, welcoming feel. This really sets our site apart from the many other small car and van dealers across the county.

The application we developed allows our client to very quickly and easily manage the vehicle stock on the site – adding and removing vans, and uploading images to the site that they have taken using a digital camera on the forecourt.

Another important part of the project was Search Engine Optimisation. Here we conducted a fair amount of keyword research relating to the business and built the site structure accordingly and advised on content that will stand the site in good stead for ongoing organic rankings.

We really enjoyed working with Paul and Paula on this one – it’s brilliant to be able to turn a few sketchy ideas from a completely non-technical client into a great looking and performing website that they are proud of.

If you are in the market for a used vans in Yorkshire take look at their new website at www.ppvansales.co.uk