Illuminant AV grew out of a love of home cinema and hifi. Iain Gibson caught the bug and decided to try and make a go of the business of setting up and calibrating home cinema systems, LCD and Plasma displays.

He came to us with a pretty blank canvas needing an identity for his new company. We went through a few rounds of logo designs and looks and finally settled on the design you see on the website.

One challenge was to try to clearly explain Illuminant’s offer in simple terms that customers would understand. As you can imagine, panel calibration with light meters and computer software is quite a specialised task and we tried to reduce the issues that people face into a handful of recognisable problems.

What emerged was a clean, simple to use, cost effective website that almost immediately puts Illuminant well ahead of his competitors and ready to take on the market. We wish him the best of luck!

Take a look at the website at www.illuminant.tv