Dakota contacted us last year following a recommendation from our event colleagues at Cascade Productions. We went to see them an found an exciting organisation whose dynamic activities and forward looking ethic was being considerably let down by their existing website.

We took time to work through the areas of their business, looking carefully at their priorities and targets, and began to put together a new site architecture and look.

It was important that certain areas of the site were very simple for the Dakota marketing team to update. To achieve this we built a powerful content management system that lets site administrators very quickly add new products, product categories, case studies, testimonials and news. When adding any of these elements, you can easily ‘flag’ the content as relevant to one or more of the industry sectors we previously identified and the website does the rest. There are loads of ways to navigate around the site but we’ve been careful to ensure that all the pages contain relevant supporting information that steers a potential customer in the right direction to positively influence their buying decision.

We have also set up a powerful new email newsletter application that lets them send branded, targeted communication to existing and potential customers and invitations to attend the many trade fairs and exhibitions Dakota are involved in.

Some of the imagery on the site was designed to be aspirational and conceptual – the chaps at Dakota wanted to move away from the industry standard pages of relatively dull printers and gadgets to something more solution based and visually appealing.

The result is a stunning new site that elevates Dakota Integrated Solutions above their competitors and moves their web presence on to a strong postion for the coming years.

Visit the site at www.dakotais.co.uk