National Express East Coast Event Website
We worked closely with the event producers (Box Communications – www.boxcomms.com) and National Express to produce a great looking mini-site to support their recent Leadership Conference and Engagement Programme.
Using a powerful delegate management newsletter application we created email invitations that brought managers to the site to register their interest and choose their preferred attendance date.
Here they found an overview of the event, detailed information about the venue and how to get there, and also a Pre Event Questionnaire. This allowed the management team to gauge people’s opinions, find out their concerns and tailor the conference content to address these issues.
As the event neared we sent out supporting information and the ‘Countdown to conference’ on the site added drama.
The event was a huge success and role of the site changed to become a feedback and support resource. We posed a Post Event Questionnaire to find out if the event had changed opinions or conveyed information successfully. Also we added a Download Centre with video clips and Powerpoint files and a moderated discussion forum.
Speak to us about dynamic websites that can support your events.


