Case Study for Alnwick Castle website

Alnwick Castle website

When Alnwick Castle was shown in the Harry Potter films (as the magical school, Hogwarts), visitor numbers to the castle rose immediately.

The Duke of Northumberland and the Alnwick Estate decided that their existing website needed a vast overhaul to ensure that they capitalised on the swell of interest in the castle.

The finished result is a website that is very rich in content – including the history of the castle; the ‘Knights School’ children’s area; information for schools, the media, film companies; details on visiting the castle. The website is kept fresh with a latest news area and a ‘what’s on?’ page which details upcoming events being held at the Castle.

Visitors can now book their tickets online through the website and sign up to receive regular newletters. The site also consistently ranks very well on the major search engines.